Slim Jim Meataverse

A metaverse experience for Slim Jim fans that is frictionless and free of speculation.

A random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collection
A random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collectionA random GigaJim from the Meataverse collection
The base used to hold the GigaJim

Slim Jim wanted to create a unique metaverse experience for their incredibily involved community. We developed the Slim Jim Metaverse, an NFT collection that evolves over time based on real-world product consumption.

The Slim Jim Meataverse homepage

The experience is user-friendly and accessible to everyone, regardless of their familiarity with blockchain technology. Users don't need to create digital wallets, install complex software, or worry about transaction fees.

We created a gamified experience where players can customize their own GigaJim character by scanning Slim Jim products.

The Slim Jim Meataverse Slim Jim Scanner

Art Direction

We used hand-drawn visuals to create a unique, analogic style that contrasts with the project's technical nature. Our modular procedural character system allows for endless customization and future expansion.

The Slim Jim Meataverse character screen

Upon registration on the site, players gain access to an underground lab hidden within a convenience store.

The Slim Jim Meataverse laboratoryThe Slim Jim Meataverse meatarializerThe Slim Jim Meataverse inventoryThe Slim Jim Meataverse story screen

Credits

Role: Creative Director
Production Company: UNIT9
Agency: 180NY
Client: Conagra
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